David Sudjiman

re·pug·nant
adj.

1. Arousing disgust or aversion; offensive or repulsive: morally repugnant behavior.
2. Logic. Contradictory; inconsistent.
3. characterized by contradiction and irreconcilability <the arbitrator’s decision was not repugnant to the Act —M. A. Kelly>
4. offensive to the mind; “an abhorrent deed”; “the obscene massacre at Wounded Knee”; “morally repugnant customs”; “repulsive behavior”; “the most repulsive character in recent novels”

Complete dictionary.com result

This is definitely an appropriate word used by the Joe Barr on his The facts behind the “Get the Facts” ad campaign article.

Like many readers, I find Microsoft’s Get the Facts (GtF) ads repugnant, especially when they appear on sites dedicated to Linux and open source software. I understand that such organizations’ editorial and ad sales staffs operate independently, meaning neither side tells the other what content it is or isn’t allowed to carry, but I still don’t like it. Happily, however, the bogus GtF ads may not be around much longer.

Joe Barr cited in his article about the infamous TCO study featured in the GtF campaign claimed Linux was 10 times more costly than Windows. What a repugnant lies.

Microsoft loves false comparisons, but occasionally finds itself in hot water for using them. One “independent” TCO study featured in the GtF campaign claimed Linux was 10 times more costly than Windows. As reported by the BBC, Microsoft was ordered to pull misleading ads purported to compare the cost of the software while not revealing that it was actually comparing the cost of running Linux on two IBM mainframes against the cost of running Windows on a PC with two Intel CPUs.